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Frameworx Process: Gather & Analyze New Product Offering Ideas

Category: (5) eTOM Process Type

Process Identifier: 1.2.7.2.1.1

Original Process Identifier:

Maturity Level:

Description

Research and analyze demographic, customer, technology and marketing information to identify new product offering opportunities.

Extended Description

Gather & Analyze New Product Offering Ideas researches and analyzes demographic, customer, technology and marketing information to identify new product offering opportunities such as a new entrant (based on an existing product specification or a new product specification), enhanced feature(s) to an existing offering, or a new bundle of offerings, that will be introduced to the market. These processes undertake the necessary analysis to identify potential opportunities, compare current capabilities with the identified opportunities, and as a result of the analysis develop new opportunity concepts. Requirements from the sales organization relating to enhancements to support their desired offers are also captured by these processes. The concepts include an analysis of the customer value proposition.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(5) eTOM Process Type Gather & Analyze New Product Offering Ideas

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:27