Category: (5) eTOM Process Type
Process Identifier: 1.2.7.2.6.3
Original Process Identifier:
Maturity Level:
Manage all activities and stakeholder engagement to develop and agree on a product offering promotion and the selection of appropriate channel or channels to support delivery of the promotion.
Develop Product Offering Promotion manages all activities and stakeholder engagement to develop and agree on a product offering promotion and the selection of appropriate channel or channels to support delivery of the promotion. It also interacts with Marketing Communications to develop promotional messages and Marketing Campaign Management to associate promotions with a campaign.
This was created from the Frameworx 16.0 Model