Frameworx Home

Application Framework (TAM)

Business Process Framework (eTOM)

Business Process Framework Flows

Information Framework (SID)

Business Metrics High Level

All Diagrams

Frameworx Processes

Frameworx Applications

Information Framework ABEs

Frameworx Metrics

Views

Frameworx Process: Product Offering Promotion Development

Category: (4) eTOM Process Type

Process Identifier: 1.2.7.2.6

Original Process Identifier:

Maturity Level:

Description

Develop a promotion for one or more product offerings delivered using different mediums (television, radio, print, online) that advertise the promotion to reach the market, customers and channels.

Extended Description

Product Offering Promotion Development develops a promotion for one or more product offerings delivered using different mediums (television, radio, print, online) that advertise the promotion to reach the market, customers and channels. Product offering promotions can be designed with different ends in mind, including introducing a new product, retaining customers, bringing in new customers, and increasing sales of a product already on the market. Product Offering Promotion Development works with other processes, such as Market Research, Marketing Campaign Management, Marketing Communications, and Advertising Management to design the promotion and advertising, One of the key roles of all these processes is to position the product in the market, especially versus competitive products.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Product Offering Promotion Development

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.5 Addtion

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:25