Category: (4) eTOM Process Type
Process Identifier: 1.2.7.2.6
Original Process Identifier:
Maturity Level:
Develop a promotion for one or more product offerings delivered using different mediums (television, radio, print, online) that advertise the promotion to reach the market, customers and channels.
Product Offering Promotion Development develops a promotion for one or more product offerings delivered using different mediums (television, radio, print, online) that advertise the promotion to reach the market, customers and channels. Product offering promotions can be designed with different ends in mind, including introducing a new product, retaining customers, bringing in new customers, and increasing sales of a product already on the market. Product Offering Promotion Development works with other processes, such as Market Research, Marketing Campaign Management, Marketing Communications, and Advertising Management to design the promotion and advertising, One of the key roles of all these processes is to position the product in the market, especially versus competitive products.
This was created from the Frameworx 16.0 Model