Frameworx Process: Track Marketing Lead

Category: (4) eTOM Process Type

Process Identifier: 1.1.11.2.1

Original Process Identifier: N/A New Process

Maturity Level: 3

Description

Not used for this process element

Extended Description

Track lead following on from marketing campaign advertising, or one that arises otherwise in the course of business and collected here.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(4) eTOM Process Type Track Marketing Lead

Appears on these diagrams:

• 1.1.11.2 Track Lead

Issues

• Business Process Framework 15.0 Addition
• Business Process Framework 15.0 Modification
• Business Process Framework 15.5 Modification

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