Frameworx Process: Track Lead

Category: (3) eTOM Process Type

Process Identifier: 1.1.11.2

Original Process Identifier: N/A New Process

Maturity Level: 3

Description

Track a lead generated through marketing, or that arise in the course of business.

Extended Description

Track Lead identifies a lead following on from marketing campaign advertising, or one that arises otherwise in the course of business and collected here. A lead is tracked, evaluated, and other processes are notified (such as Selling) for further action.

Explanatory

Mandatory

Optional

Interactions

Candidate Explanatory

Candidate Mandatory

Candidate Optional

Candidate Interactions

(3) eTOM Process Type Track Lead

Appears on these diagrams:

• 1.1.11 Contact/Lead/Prospect Management
• 1.1.11.2 Track Lead

is a more detailed diagram for the

• 1.1.11.2 Track Lead

Issues

• Business Process Framework 15.0 Addition
• Business Process Framework 15.0 Modification
• Business Process Framework 15.5 Modification

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