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Frameworx Process: Corporate Communications & Image Management

Category: (2) eTOM Process Type

Process Identifier: 1.7.6.1

Original Process Identifier: 1.3.6.1

Maturity Level: 4

Description

Communicate the required messages to the market and industry about the overall enterprise, and handle enquiries and other interactions with the mass media.

Extended Description

Corporate Communications & Image Management processes are responsible for communicating the required messages to the market and industry about the overall enterprise. These include promotion of the desired corporate image for the enterprise and its general business and products. Areas such as sponsorship, corporate-level advertising and general contact with industry bodies, and government and regulatory agencies, are addressed here. These processes also assign spokespeople for marketing topics and any corporate issues, develop specific messages for topics of concern to the enterprise, manage message release approval, manage media interactions with spokespeople, and monitor market reaction to messages and implement any necessary changes or adaptations.

Explanatory

Reserved for future use.

Mandatory

Reserved for future use.

Optional

Reserved for future use.

Interactions

Candidate Explanatory

Reserved for future use.

Candidate Mandatory

Reserved for future use.

Candidate Optional

Reserved for future use.

Candidate Interactions

Reserved for future use.

(2) eTOM Process Type Corporate Communications & Image Management

Appears on these diagrams:

is a more detailed diagram for the

Issues

  • Business Process Framework 15.0 Modification
  • Business Process Framework 15.5 Modification
  • eHealth View

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:13