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Frameworx Process: Ensure Customer Personalization Opportunities

Category: (5) eTOM Process Type

Process Identifier: 1.3.4.1.3.3

Original Process Identifier: 1.1.1.16.1.3.3

Maturity Level: 4

Description

Provides the personalization opportunities for customers that will encourage them not to switch to another Service Provider. Personalization allows delivery of services that more closely match the customer’s need. - Business Planning is essential to allow the Service Provider to match the customer’s future retention needs and potential acquisition needs, rather than just continuing with today’s known needs. - Loyalty schemes allow tangible benefits to be offered to good customers in a mass-market. - The process aims to ensure that all information is gathered and used to make the best decisions to retain those customers the Service Provider wants to retain, heighten satisfaction and maintain profitability.

Extended Description

Not used for this process element

Explanatory

Personalization allows delivery of services that more closely match the customer’s need. - Business Planning is essential to allow the Service Provider to match the customer’s future retention needs and potential acquisition needs, rather than just continuing with today’s known needs. - The process aims to ensure that all information is gathered and used to make the best decisions to retain those customers the Service Provider wants to retain, heighten satisfaction and maintain profitability.

Mandatory

Provides the personalization opportunities for customers that will encourage them not to switch to another Service Provider.

Optional

Not used for this process element

Interactions

Candidate Explanatory

Personalization allows delivery of services that more closely match the customer’s need. - Business Planning is essential to allow the Service Provider to match the customer’s future retention needs and potential acquisition needs, rather than just continuing with today’s known needs. - The process aims to ensure that all information is gathered and used to make the best decisions to retain those customers the Service Provider wants to retain, heighten satisfaction and maintain profitability.

Candidate Mandatory

Provides the personalization opportunities for customers that will encourage them not to switch to another Service Provider.

Candidate Optional

Not used for this process element

Candidate Interactions

Not used for this process element

(5) eTOM Process Type Ensure Customer Personalization Opportunities

Appears on these diagrams:

Issues

  • Business Process Framework 13.0 Modification
  • Business Process Framework 15.0 Modification
  • Business Process Framework 15.5 Modification

This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:27