Frameworx Process: Collect Customer Personalization Information

Category: (5) eTOM Process Type

Process Identifier: 1.3.4.1.3.1

Original Process Identifier: 1.1.1.16.1.3.1

Maturity Level: 4

Description

Collects Personalization Information about customers. This also discourages switching since the customer would have to build up the same Personalized experience with the next Service Provider.

Extended Description

Not used for this process element

Explanatory

This also discourages switching since the customer would have to build up the same Personalized experience with the next Service Provider.

Mandatory

Collects Personalization Information about customers.

Optional

Not used for this process element

Interactions

Candidate Explanatory

This also discourages switching since the customer would have to build up the same Personalized experience with the next Service Provider.

Candidate Mandatory

Collects Personalization Information about customers.

Candidate Optional

Not used for this process element

Candidate Interactions

Not used for this process element

(5) eTOM Process Type Collect Customer Personalization Information

Appears on these diagrams:

• 1.3.4.1.3 Personalize Customer Profile for Retention & Loyalty

Issues

• Business Process Framework 13.0 Modification
• Business Process Framework 15.0 Modification
• Business Process Framework 15.5 Modification

---