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Frameworx Information: MarketSegment

Alternate Name: Market_Sales Domain::Market Segment ABE

Category: [a] Class

Description

A grouping of Parties, GeographicAreas, SalesChannels, and so forth. MarketSegments are the target of MarketingCampaigns, ProductOfferings, ProductPromotions, ProductPlacements, and ProductPrograms from both internal and external (Competitors, and other Providers) perspective.

[a] Class MarketSegment

Issues

  • Information Framework 12.0 Addition

Appears on these diagrams:

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This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:42