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1.2.1 Product & Offer Portfolio Planning

(2) eTOM Process Type Product & Offer Portfolio Planning (3) eTOM Process Type Gather & Analyze Product Information (3) eTOM Process Type Establish Product Portfolio Strategy (3) eTOM Process Type Produce Product Portfolio Business Plans (3) eTOM Process Type Gain Commitment to Product Business Plans

1.2.1 Product & Offer Portfolio Planning

Diagram Description

Product & Offer Portfolio Planning processes develop strategies for products at the portfolio level. The decision is made as to which product types the enterprise wants or needs to offer, and how it plans to enter or grow in these sectors. This will be done based on multiple inputs: including Enterprise Strategies, Market Research and Market Analysis.

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This was created from the Frameworx 16.0 Model


Created from the TM Forum Model Frameworx 16.0.0 on 6/13/2016 at 22:00