The Market, Product and Customer processes include those dealing with sales and channel management, marketing management, and product and offer management, as well as Customer Relationship Management and ordering, problem handling, SLA Management and billing.
The conceptual view of the eTOM Business Process Framework addresses both the major business process areas of Strategy, Infrastructure & Product, Operations and Enterprise Management and, just as importantly, the supporting functional process areas, depicted as horizontal layers. The functional areas reflect the major expertise and focus required to pursue the business. The top functional area is Market, Product & Customer.
The Market, Product & Customer processes include those dealing with sales and channel management, marketing management, and product and offer management, as well as Customer Relationship Management, including ordering, problem handling, SLA Management and billing.
At this level, the eTOM Business Process Framework is conceptual to show major process areas and external influences on the enterprise. The Market, Product & Customer Process Area includes all processes that involve Marketing, Sales and Customer ordering, problem handling, SLA Management and billing. The functional processes within Market, Product & Customer include both Operations processes and the processes that support Product and Infrastructure.
This was created from the Frameworx 16.0 Model